Examining the Dallas Cowboys

With the current economic conditions, it seems hard to comprehend that the stock markets could continue to yield low returns, while the sports franchise industry continues to skyrocket in value. With the vast amount of team bankruptcies, salary caps, and team restructuring, it appears next to impossible to truly valuate a sport franchise correctly.



For Jerry Jones and the Dallas Cowboy's, the franchise appears to be moving in all the right directions. With a price tag calculated to be around 1.7 billion dollars, the Cowboy's have taken their franchise to the next level. Whether it be the many hall of fame players, the vast amount of intangible assets, or the newly built Cowboy's stadium, many economist have speculated if the valuation of Mr. Jones franchise is fair and worth owning.

A couple quick stats to keep in mind; bought in 1989 for 150 million, the Cowboy's franchise has incurred an annual growth rate of 17.7 percent. The team's new stadium has on average 90,000 fans, and the profits from the luxury suite have been estimated to produce 30 million each season which is not entitled to NFL regulated profit-sharing system. With examining the similarities and difference of what makes the Dallas Cowboy's price tag so expensive, I began studying the Philadelphia Eagles, which have similar demographic trends as the Cowboy's. As well, the tickets and pricing at each stadium are smilier, but where the Cowboy's begin to differ is in their profits which aren't entitled to be shared among the NFL, and the revenue earned per year.

With that being said, one can only speculate on the Cowboy's franchise. Some would say the valuation is correct, while others would be skeptic about the figures. Either way, with the brief amount of statistics provided, I believe the Cowboy's franchise is valued fairly, and while Jerry Jones has no means of selling the franchise any time soon, when that time comes, the potential buyer will be in for a large financial commitment.